If you are willing to put a serious effort into learning and implementing SEO, then you can set yourself up for life. Most people who are new and have little experience will not get very far for all sorts of reasons, but that does not need to happen with anybody. We will tell you right now that if you try to shave corners off and fail to learn, then you are quite simply setting yourself up for bad news. A solid grasp of the basic information on a number of things is critical. You can jump on a wild ride that will lead to who knows where, if you want, and we hope you do.
You will be dealing with optimization both on your site and off of it, and hence the terms on-page and off-page come into play. You should know the importance of these two elements and the role they play in your overall SEO success. The reason you must learn about this is because this is what SEO is all about. Basically what this all comes down to is following what the search engines, like Google, want in order to rank. So when you do SEO as it needs to be done, then you will have to include both sets of factors.
When you're building backlinks to your website, make sure you're getting them from authority sites as well. It makes a big difference as to where your backlink is coming from because one quality backlink is equal to ten backlinks from a non-authority source. Avoid buying links directly because Google and Bing frown on that, so just be careful about it. You know the importance of backlinking because that is how you will be ranked in Google.
One of the best sources for backlinks are your social media properties. You can get highly authoritative links directly from Facebook by sharing your blog articles or news about your company on there.
You can do exactly the same with Twitter we always feed all of our posts through Twitter as it's instant and has a great following that will share your articles and news even further than your own circle of contacts and followers.
Another great source is Pinterest, you will actually get a Follow backlink from Pinterest. So if you have great images or pictures to share about your business you'd be silly not to share them on Pinterest, start driving traffic to your site direct and gaining some great backlinks in the process.
LinkedIn is another great place to get social links from. It's a marketplace for business owners and professionals, so it may not be suitable for everyone, but if you run a business you've got a reason to be on Pinterest and the opportunity to get more social links with high authority pointing at your website.
One of the big Daddy's in terms of SEO power – not so much in popularity and traffic is Google's very own Google+ network. You can share your posts, your news and ideas on this network and get some great exposure on Google's very own property. Don't neglect this social network just because it may not be as popular and famous as the other ones. It's still a great source of exposure and links.
One part of your off-page SEO efforts includes using social media sites for backlinks. These social sites are viewed as authoritative sources by Google and other search engines. You will not have to pay a lot of money if you wanted to find people to add your links to their profiles, etc. Another important benefit from social media is you should target your niche so you can gain good traffic potential.
The search engines have evolved greatly in the past one decade, plus the way people search and the way the search results are rendered has been vastly enhanced. There are lots of reasons for that, but it does not matter as the bulk of SEO has not really changed so radically. Once all this becomes more clear in your mind, then you can begin the task of making your site. At the end of the day, we can honestly state that you will only go as far as you choose to go.